Companies draw more appeal when they’re the central character of a good story. All companies have a history—a founder with an idea, a mission or purpose; the obstacles and successes along the way. The key to building a story is to present those facts in a way that reads less like a textbook and more like an engaging book or movie.

Example:- Richest author JK Rollings tells her story to influence people that anything is possible, At an early age she got married, became mother and got divorced and was abandoned by her husband when the daughter was only a month old. She moved to her sister’s house and kept working on her first novel “Harry Porter”. After months and years of hard work, she was rejected 12 times by different publication houses until the 13th agreed to print her story. This was the begging of a new era for her and since then she has been rich and popular ever after. Through her story, she transformed her narrative of hardship to one of triumph. Today millions of people take inspiration from her journey and bring a change to their lives.